ABSTRACT
This chapter provides nine case studies to help the reader integrate several product design issues. The first case study involves applications of product decomposition, product attributes, and matrix data to determine the relative importance of systems in a motorcycle. The second case study illustrates a benchmarking study of automotive steering wheels and evaluations in a driving simulator. The third case study shows how a Pugh diagram can be used to improve an automotive design concept by comparing it with existing products. The fourth study is about a product development success story where a design team visited users of pneumatic grinders and developed their new grinder that won a lot of awards. The fifth case study involves a review of a unique product design features of “Smart”—a two-passenger microcar. The sixth case study involved observations made from watching a 5-hour video on the development of Boeing 777 commercial airliner. The seventh case study is on some unique product features of Boeing 787 Dreamliner. The eighth case study illustrates a flexible process for assembling a family of complex laptop computer products with a large product variety. The ninth case study involves development of engineering specifications of an electric car.
