ABSTRACT
Destination Marketing Organizations (DMOs) mainly deal with “selling of places.” This field has gained attention only in the recent years even though tourism has existed since the early 19th century, if only talking about it in an organized manner. The limited literature related to destination management, marketing, and planning has surfaced only since the 1990s. Therefore, DMOs are usually recommended to inform about this strategy through messages spread using specific terms that focus on economic prosperity and growth through healthy relations with all stakeholders. In order to attract independent tourists, DMOs need to maintain the image of the destination according to the type of destination and the satisfaction it can lead to the tourists. “A local tourism destination is a physical space in which a visitor spends at least one overnight. It includes tourism products, such as support services and attractions, and tourism resources within one day’s return travel time.
