ABSTRACT
A few years ago, Armstrong World Industries (AWI) embarked on a digital transformation strategy to improve the value of the products and services it provides to its customers by leveraging technology in new and innovative ways. To accomplish this, AWI created a digital governance model, methodology, tools, and best practices that align closely with the Strategic Information Technology Governance 2.0 model’s six components. AWI has a historical legacy of customer innovation dating back to 1860 when Thomas Armstrong started the cork-cutting company in Pittsburgh, Pennsylvania. AWI’s success is all about innovation and transformation, recognizing that customer needs and market demands drive its business strategy. The current executive team recognized that the customer landscape is changing and that digital transformation is necessary to drive business success. The goal of the AWI digital strategy, as articulated by Victor Grizzle, is to grow the core and expand into adjacencies by using digital technology in all parts of the company.
