ABSTRACT
Sustainability is referred to and applied in various ways in literature with terminologies such as corporate sustainability (CS), corporate responsibility (CR), corporate social responsibility (CSR), corporate governance, and sustainable development—just to mention the most frequently applied. Corporate governance captures the management of different stake-holder demands and involves new types of activities such as voluntary code of conducts. An attempt to transfer the general but rather vague Brundtland definition of sustainable development into corporate level is seen in Dyllick and Hockert’s definition of sustainable development: Meeting the needs of a firm’s direct and indirect stakeholders without compromising its ability to meet the needs of future stakeholders as well. The field of CSR and sustainable business encompasses many different interests, goals, and voices and therefore is difficult to pin down precisely. CSR has grown as a concept especially the last decade, theorists and practitioners have taken CSR to heart and developed it into an independent management discipline.
