ABSTRACT
The importance of entrepreneurship is unquestionable, as it contributes to the creation of jobs, the promotion of creativity and innovation, and the development of a country's economy and society. Being an entrepreneur is increasingly a professional option for young graduates and for people already with a considerable professional career. In the process of establishing a start-up, it becomes critical to create a business plan. The business plan describes human, technological, and financial resources, observing key points, identifying opportunities, and anticipating potential difficulties. It is also important to highlight that the development of the business plan was guided by the use of methodologies and bibliographical references, contributing to all phases of research, strategy, and analysis of the company, which makes it essential for the elaboration of the business plan.
