ABSTRACT

Infographics show both quantitative data (statistics) and qualitative data (knowledge). This causes some discussion around the exact definition of an infographic. A single data visualization by itself is not an infographic. Neither is a number nor percentage with a picture next to it. Others state that there are many different forms of infographics possible, ranging from an infographic resume to informational infographics with mostly text. In such a production, the 'data' can be text and as long as its function is clear it counts as an infographic. The purpose is to make meaningful infographics. Well-designed infographics are easier for many readers to process cognitively than text-only documents. When published online, they are easy to share within social networks and have the potential to go viral.