ABSTRACT
This chapter explores the importance of effectively promoting safety within organizations. Drawing from a range of case studies, the chapter explores diverse promotion strategies to enhance safety culture, techniques for increasing employee engagement, and methods for convincing upper management of the necessity of prioritizing safety. The real-life stories underscore that successful safety implementation hinges not just on well-structured policies but also on effective communication and persuasion strategies. It provides readers with practical methods to sell safety to different stakeholders, from frontline employees to top management, underscoring the importance of making safety relevant, engaging, and beneficial for all involved.
