ABSTRACT

There are certain characteristics that all good leaders share: confidence, the ability to communicate well, to motivate and inspire, to think strategically and see the bigger picture, to persuade and influence, to manage complexity, to be able to go toe-to-toe with upper management if necessary. Merholz and Skinner describe the UX researcher as responsible for generative and evaluative research. Generative research means field research to generate “insights for framing problems in new ways” and evaluative research means testing the “efficacy of designed solutions, through observing use and seeing where people have problems.” To really learn from an experience the people need to analyze it, deliberately and consciously. Merholz and Skinner describe the Product Designer as “responsible for the interaction design, the visual design and sometimes even front-end development.” Reflection can take many forms, and it’s important to choose a method that suits a way of working.