ABSTRACT
In today’s rapidly evolving business landscape, digital transformation has become critical for organizations seeking to stay competitive and thrive. This chapter explores the dimensions of digital transformation in organizations, focusing on overcoming barriers and capitalizing on opportunities. It covers aligning strategy with execution, understanding the digital marketplace, delivering exceptional customer experiences, driving innovation, and maximizing the value of data. By addressing these areas, organizations can navigate the digital landscape and unlock the full potential of digital transformation for growth and success.
