ABSTRACT
In the context of digital transformation, this chapter examines the crucial facets of corporate culture and change management. The importance of empowering employees for success by giving them the right tools, resources, and training is emphasized, along with people’s role in the digital revolution. It also emphasizes the significance of developing an innovative and adaptable culture within the company, encouraging a setting that respects imagination, experimentation, and risk-taking. The chapter also explores efficient change management techniques, recognizing the difficulties presented by resistance and providing advice on communicating, involving stakeholders, and addressing concerns.
