ABSTRACT
As the digital landscape expands, individuals engage in various online platforms, presenting opportunities to construct and curate their digital personalities. Online environments offer spaces for self-expression, connection, and exploration, influencing how individuals perceive themselves and interact with others. The emergence of social media, online communities, and digital communication channels has paved the way for the development of digital personalities, blurring the boundaries between online and offline identities. This study focuses on understanding digital personality within the context of self-presentation, social interactions, and identity construction. It explores the diverse factors that contribute to the formation and expression of digital personalities, including the role of social media platforms, online communities, and technological affordances. The research investigates the influence of digital personality on individuals' online behaviors, relationships, and psychological well-being. The rapid growth of digital spaces and the prevalence of digital personality raise several intriguing questions. How do individuals shape and manage their digital identities? What are the psychological, sociological, and cultural factors that influence the formation of digital personality? How do digital personas influence self-esteem, social connections, and the perception of others? Addressing these questions can provide insights into the complex dynamics of digital personality and its implications for individuals and society. The aim of this research is to examine the phenomenon of digital personality, unravel its underlying dynamics, and explore its implications. By investigating the formation, presentation, and consequences of digital personalities, this study aims to enhance our understanding of the intersection between online identities and human behavior. The findings will contribute to theoretical frameworks and practical guidelines for individuals, researchers, and practitioners navigating the evolving digital landscape. Through an interdisciplinary approach encompassing psychology, communication studies, and digital sociology, this research seeks to analyze the interplay between digital personality and various aspects of individuals' lives. The examination of self-presentation strategies, social dynamics, and identity negotiation in digital spaces will shed light on how digital personality influences personal expression, social connections, and the construction of identity. The analysis will also explore the potential benefits, challenges, and ethical considerations associated with digital personality, fostering a nuanced understanding of this intriguing phenomenon.
