ABSTRACT
Knowledge generation and innovation have been a priority for global city administrators, particularly during the last couple of decades. This is mainly due to the growing consensus in identifying knowledge-based urban development as a panacea to the burgeoning economic problems. Place making has become a critical element for success in knowledge-based urban development as planning and branding places are claimed to be an effective marketing tool for attracting investment and talent. This chapter aims to investigate the role of planning and branding in place making by assessing the effectiveness of planning and branding strategies in the development of innovation districts. The methodology of the study comprises reviewing the literature thoroughly, developing an analysis framework, and utilising this framework in analysing Brisbane's innovation districts—namely Diamantina Knowledge Precinct, Kelvin Grove Urban Knowledge Village, and Sippy Downs Knowledge Town. The analysis findings generate invaluable insights in Brisbane's journey in place making for innovation districts. The results suggest as much as good planning, branding strategies and practice, the requirements of external and internal conditions also need to be met for successful place making in innovation districts.
