ABSTRACT
This chapter describes the process of preparing a business plan, its content, and the risks involved in implementing the business plan. A business plan for the vehicle program is prepared to provide necessary information on the proposed program and is presented to the senior management to aid their decision-making process. The business plan is a decision-making tool for the senior management of the company to help decide whether the proposed vehicle program should be approved. The process of preparing a business plan requires a lot of brainstorming, forecasting trends in design and technologies, projecting competitors’ abilities to produce a similar and better product in the same market segment, and undertaking some pilot or advanced concept design work. One of the important issues in the business plan that the management closely examines is the risks involved in the proposed program. A business plan is a useful product planning and communication tool.
