ABSTRACT

This chapter focuses on Gen Y employees who are also known as “ digital natives” and “ millennials.” Gen Y employees possess the attributes to assist companies in transforming their workforce to meet the accelerated change in the competitive landscape. Most executives across industries recognize that digital technologies are the most powerful variable to maintaining and expanding company markets. Gen Y employees provide a natural fit for dealing with emerging digital technologies. However, success with integrating Gen Y employees is contingent upon baby boomer and Gen X management to adapt new leadership philosophies and procedures suited to meet the expectations and needs of these new workers. Ignoring the unique needs of Gen Y employees will likely result in an incongruent organization that suffers high turnover of young employees who will seek more entrepreneurial environments.