One of the most interesting, and potentially far-reaching, applications of virtual human technology is within the concept of digital immortality. This chapter examines the research and literature around active digital immortality and explores the emotional, social, financial, and business impact of active digital immortality on relations, friends, colleagues and institutions. This chapter presents recent developments in the area of digital immortality, explores how such immortal might be created and raises challenging issues, but also reflects on the ethical concerns introduced in Chapter 9.