ABSTRACT
There is an unspoken covenant between viewer and storyteller. A viewer brings their expectations and the storyteller is to fulfill these expectations. The viewer wants to know the consequences of the choices made by the characters. A viewer makes sense of the story by recognizing the specific story elements and putting them together within a recognized genre. The constant challenge for the storyteller is to put themselves in the place of the viewer. As a general rule of thumb, a viewer's IQ collectively jumps 25 points as they pick up cues from other viewers around them in a theater. A viewer will stay hooked when story information is revealed at anticipated points in the story. Gaps open up when the viewer expects a specific action and instead something unexpected happens. Gaps range from furniture that is alive and talks to actions, superheroes battling one another.
