ABSTRACT
This chapter introduces the productivity strategy. A company's wide strategy plan for productivity requires at least four or five years to complete whole project activities successfully, which means identifying improvement results successfully. Productivity and profitability strategy planning is recommended to start from feasibility study (FS). It is a step to know the present level or position of productivity and profitability for a strategy plan. FS for productivity matter relatively is easy gets solutions because almost all related subjects such as relating M, P, and U factors are fully possible and can be managed by the management itself. Productivity improvement is possible to improve M, P, and U factors of productivity theory mainly. Managing indexes of productivity and return on investment (ROI), considering and/or reviewing about investment contents such as factory size, past investment records, to know and try to calculate cost competitiveness in the market.
