ABSTRACT
This chapter presents the main challenges of the contemporary global business environment for manufacturing companies from the point of view of securing the necessary reasonable profit for survival and development in the medium and long terms and the role of productivity and manufacturing cost improvement in fulfilling this reasonable profit. It then provides presents two real examples of manufacturing companies that have two different approaches in terms of making a profit by using productivity. The first company is a multinational firm operating in the electronics industry and is in the top four companies globally in its market segment. AA-Plant is one of the top five companies in the group, with approximately 850 employees. The second company is also a global company operating in the automotive industry and is in the top three companies globally in its market segment. BB-Plant is one of the top three companies in the group, with approximately 1,200 employees.
