ABSTRACT
The Internet is changing our world with ever-increasing volumes of information and data shared through the Web. The ongoing Internet revolution will lead to making data and information more virtual. This thinking habit destroys the essential meaning of creativity. Soichiro Honda's point about "data and information as being just a means to an end" is very important. Data and information represent the objective. Traditional conventional thinking suggests that a job starts with data and information collection. Toyota does not emulate other players but has adopted its own strategy to gather relevant data and information at the place closest to the place of operations, in compliance with its objectives. With the ongoing Internet revolution, the saying "Information and knowledge means strength" is becoming increasingly true. Toyota's global marketing strategy was prepared using a combination of market information and statistics. Herding sheep phenomenon can be applied to the global marketing efforts in most companies.
