ABSTRACT
Toyota's thinking habits have incorporated a thinking habit referred to as "ultimate thinking". The Toyota Production System was developed by using this concept of ultimate thinking. This concept became the heart of the Toyota Production System a series of process innovations that ended up becoming the foundation of today's Toyota. It was a victorious moment for the integration of Toyota's thinking habits with the concept of ultimate thinking. Finding the essence is critical when faced with fundamental questions, such as what is the essence or what should the essence be, as we seek for ideal future solutions based on this essence. In the case of Toyota, applying its thinking habit of ultimate thinking, it flips the invisible problem and makes it visible realizing that comprehending the problem and working on it further became the challenge. The future shelf can contain simple ideas, but over time these ideas should be developed into sophisticated concepts with specific identities, starting with a name.
