ABSTRACT
An exploratory research is the investigation of relationships among variables without knowing the objective of the study. To test the hypotheses generated by exploratory research, conclusive research is used. Conclusive research can be classified as either descriptive or experimental. Descriptive research is designed to describe something. Experimentation refers to that process of research, in which one or more variables are manipulated under the conditions, in which the data that show the effects will be collected. Business research can be used for any aspect of the enterprise. The emphasis of business research is to shift decision-makers from risky intuitive decisions based on systematic and objective investigations. Several bases can be adopted for the classification such as Nature of data, Branch of knowledge, Extent of coverage, Place of investigation, Method employed, Time frame, and so on. Marketing research includes Market Potentials, Sales Forecasting, Product Testing, Sales Analysis, Market Surveys, Test Marketing, Consumer Behavior Studies, Marketing Information System, etc.
