ABSTRACT
The phases of upstream exploration led to the study of multiple scenarios, as was the practice with large automotive groups. The two companies initially had different approaches, arising from their distinctive paths. Besides, initial studies would show that the strategy demanded a significant investment, which in turn implied large volumes. It was hard to envisage such scale without consolidating the sales of vehicle ranges that the two companies would each develop along the lines of the first expected model. Upstream exploration for the project began in the first quarter of 2010. Learning from the Entry program would play a key role, especially because the key figures of this exploration had experienced that program directly. The explorations also examined alliances with partners. Among these were exchanges with Bajaj, the manufacturer of two-and three-wheel vehicles and the leader in rickshaws. Nissan pushed for further exploration of the second scenario.
