ABSTRACT
This chapter provides the fundamental elements of the art of communicating value to investors, thus allowing securing initial as well as follow-on funding. The strategic relationships have a robust framework that includes shared visions, a proper cultural fit, and mutual understanding to maintain autonomy. Two examples of value communications from two powerful and highly respected American corporations, Pfizer and General Electric. The chapter discusses how management and boards of entrepreneurial companies should plan for and deal with crises to mitigate adverse consequences. It explains how to turn a crisis into an opportunity by communicating properly and efficiently. By dividing the crisis into the following phases: initial phase, maintenance phase, resolution phase, and evaluation phase. Social media has accelerated the speed with which information about a crisis can spread. A media reaction plan should include a company media representative as part of a "crisis management team." The chapter provides a summary of the initial crisis response best practices.
