ABSTRACT
Successful emergency preparedness campaigns require adequate planning, staffing, and funding, and must be based upon a comprehensive understanding of the target audience. In the case of emergency management, the problem relates to the vulnerability to a known hazard. The process of defining the problem involves the following steps: identify and analyze the hazard risk, define the target population and identify appropriate solutions. Market research provides program planners with a much deeper understanding of how the issues with which they are dealing apply to the target audience in particular. The planning team can create a media list through cooperation with local government agencies and other organizations that maintain regular contact with members of the mass media. Operational campaign planning begins in earnest with the formation of a planning team or a planning coalition. The inclusion of partners can be the most effective way to expand the scope and reach of the campaign.
