ABSTRACT
Apparel products were traditionally been valued through quality and price (1). Undoubtedly, fashion sells, but only to a point, beyond which many consumers are searching values in apparel (2). However, today’s consumers are redefining value to include safety of the product performance and they are asking how much safe is the product while wearing. Is the apparel safe to the body from skin to the different human organs or does it have any adverse
genic and bio-accumulative or it contains any chemical which is toxic to the aquatic system and has adverse effect to the reproduction.
