ABSTRACT

Whether one agrees with the development or not, the fact of the matter is that the world is moving faster. Customer adoption of new products and services has consistently been increasing in speed. It took the telephone around 75 years to reach 50 million users in the US, whereas the Internet reached 50 million users in 4 years. More recent, the game Angry Birds Space reached 50 million users in 35 days. In response to customer demand, industry has improved its ability to scale new technologies to keep up.