ABSTRACT
Project feasibility is about making sure that what promoters present to analysts are indeed projects and evaluating whether or not they are achievable. Determining the marketing feasibility of these projects entails glancing at their viability from a marketing point of view but feasibility and viability are not one and the same. Marketing and project managers can post the summative triangle on a wall, on the Internet, or on any media that permits simple, effective communication to the targeted audience. Marketing managers, or the clients who evolve with the project, find here a quick way to feel comfortable—providing the answers are satisfactory. A marketable project proposal entices potential investors to fund the project; it requires answers to the question as to whether the deliverable is marketable. Marketing feasibility of projects is a feasibility study in the purest sense, one whereby analysts put a particular emphasis on needs/opportunity analysis.
