This chapter specifies the steps of safety coaching, points out trainable skills needed to accomplish the process, and illustrates tools and support mechanisms for increasing effectiveness. Safety coaching is a key intervention process for developing and maintaining a Total Safety Culture. Caring is the basic underlying motivation for coaching. Safety coaches truly care about the health and safety of their coworkers and they act on such caring. Safety coaches observe the behavior of others objectively and systematically, with an eye for supporting safe behavior and correcting at-risk behavior. Deciding which items to include on a critical behavior checklist is a very important part of the coaching process. An activator–behavior–consequence analysis can be done before giving feedback to the person observed or during the one-on-one feedback process. A good coach is a good communicator. This means being an active listener and persuasive speaker.