ABSTRACT

This chapter addresses the need to increase actively caring behavior throughout a culture and to get the maximum safety and health benefits from this type of behavioral intervention. Psychologists have identified conditions and individual characteristics that influence people's willingness to actively care for the safety or health of others. The "Safety Triad" is useful to categorize actively caring behaviors. These behaviors can address environment factors, person factors, or behaviors. When people alter environmental conditions or reorganize or redistribute resources in an attempt to benefit others, they are actively caring from an environment perspective. Behavior-focused active caring is more direct and usually more intrusive than person-focused caring. The perceived consequences of actively caring depend to a significant extent on the environmental and social context in which the relevant behaviors occur. The context in which behavior occurs can affect one's evaluation of the costs and benefits of helping vs. not helping a victim.