ABSTRACT
Designers cannot help but give their products visual form. That visual form may be non-descript, inelegant or just plain ugly. Or it can be transformed, by styling, into a thing of beauty, admired for how it looks rather than what it does. It is now accepted by everyone from consumers to national governments that styling is an important way of adding value to a product without changing its technical performance. This styling need not be flashy, elaborate or expensive. It certainly need not come affixed to a 'designer label'. Product styling is about creating visual attractiveness in every-day products.
