Grasshopper Ltd. 1 considers itself a successful company in winning project business with customers. Th ey have invested a lot in having a strong online presence with perfect search engine optimization (SEO), which has brought them a growing number of customer inquiries, from which they could generate a reliable stream of customer projects. Th e further growing number of concurrent customer projects seemed a perfect foundation for the company to do great business, and this is how it promoted itself in media and congresses: a fast-growing provider of a multitude of project services, packed with profi ciency and experience, and always there for customers when these services are needed. In other words: a successful player in a highly competitive business environment.