ABSTRACT
Branding the Investigative Business Making a decision on the name of the investigative business is one of the primary and most important decisions one needs to make when establishing a private investigation business. It is the branding that will be used to market the business. In order to complete an application for a private investigator license, one will need to state the name of the business. This may be an individual’s name or a fictitious business name. The name selected will have an impact on how the business is perceived by potential clients and may very well have a role in determining the types of clients that are attracted to the private investigative business. The position in which the investigative business is listed in the telephone book online professional directories will hinge on which letter of the alphabet the name of the private investigative business begins with.
