ABSTRACT
Creativity takes time. The assignment of restrictive and immediate deadlines limits the cultivation of original and well-thought-out ideas. Time is the incubator of creative thinking. While some people may assert that they are “grace under pressure” and do their best work when they are in a time crunch, research actually proves the opposite is true, and that great ideas take time. Balance is the key to enriching experiences. And enriching experiences inform all aspects, including the professional side, of life. Ideas always build on what came before, so collaboration, research, and analogies can help spark new insights. The key is to have the time to innovate, and then work hard at it. Ideation is that stage in the creative process where new ideas are generated, further developed and communicated. It is the point where customer and end-user requirements are listened to, understood, and interpreted. And it is the moment where opportunities are identified for innovation.
