ABSTRACT
Craftsmanship is the creation of something through the mindful application of care, skills, technique, style, ingenuity, and quality of work. The term craftsmanship denotes the perfection of a discipline that employs hands-on processes in the creation of art; writing; stone, wood, metal, textile, glass, and other handcrafts; and other labors of passion. Craftsmanship is a pledge—to dedicate oneself to mastering a profession, to be the master of something one is passionate about instead of being the master of none. It constitutes a call to ownership and accountability, a call to learn and renew in order to offer clients and customers the very best. Cultivating inspiration, creativity, and the desire for constant improvement and perfection is inherent within each of Baume & Mercier’s designers and craftsmen. Balancing social media and new technologies with fine craftsmanship requires thought and care.
