ABSTRACT
The overriding silliness of the concept was made authentic, innocuous, and humorous in a way that endeared him instantly to audiences of all types. To keep up with the folks who are putting out work that jolt festival, online, and television audiences awake, the main thing to try and stay aware of is how exactly audiences and consumers are relating to new media, and how this directly informs the filmmaking process. The audience’s brain knows on a literal level that they are seeing Christmas lights being chopped into an assortment of Monopoly houses, but they understand on a contextual level that they are in fact seeing peppers. The right festival can provide filmmakers with invaluable exposure, networking opportunities, and direct communication with a live audience to get a true sense of their artistic worth. A lot of filmmakers see the Audience Award to be much more valuable because that tells them that it is a hit with the crowd.
