ABSTRACT
The financial services industry has experienced a crisis comparable to the one that happened about 80 years ago, the sad period of time we have been referring to as "The Great Depression." However, with a slow recovery looming at the end of the proverbial tunnel, the financial sector had to develop a new game plan for the future under more favorable economic conditions. Both international and national financial governing bodies started to introduce tougher regulatory legislation, which managed, according to some financial practitioners, to harness the creativity of the financial sector. The company offers a range of banking and other financial services, such as savings and current accounts, asset management, consumer credit and mortgage lending, investment banking, securities and derivatives trading and portfolio management. Consequently, the senior management of the firm decided to use project portfolio management to select the best projects that would potentially lead the company out of the financial troubles it faced and to prioritize them properly.
