Overview of Wood Product Markets, Distribution, and Market Research in North America: Implications for Value Chain Optimization

It could be argued that no textbook on value chain optimization (VCO) should be compiled without a chapter dedicated to the knowledge of forest product markets and marketing. Indeed, the very word “value” suggests value to whom? Innovations in research and development of products and the value chains that produce them constantly ask the question of what do markets want, both today and in the future.