ABSTRACT
Business analytics is about using data and models to solve—or at least to contribute towards solving—decision problems faced by individuals and organizations of all sorts. These include commercial and non-profit ventures, LLCs, privately held firms, cooperatives, ESOPs, governmental organizations, NGOs, and even quangos. Business analytics is, above all, about “thinking with models and data” of all kinds (e.g., in the case of data, including text data). It is about using them as inputs to deliberative processes that typically are embedded in a rich context of application, which itself provides additional inputs to the decision maker.
