ABSTRACT
ABSTRACT: Beyond the potential for significant profits and developing a niche in the current hypercompetitive m-commerce era, a majority of Taiwanese enterprises has devoted themselves to discover the most determinants of social media to achieve the highest customer’s satisfaction for the highest corporate profits. Hence, this research not only orderly employs the House of Quality (HOQ) model of the Quality Function Development (QFD) method and Analytical Network Process (ANP) to induce the correlationship between social media and customer satisfaction by exploring the most influenced determinants of social media, but also further applies a diversified comparison of the Multiple Criteria Decision Making (MCDM) methodology in statistic comparable measurements for the increment of research reliability and validity. Deductively, in accordance with a series of accurately measured consequences, it is a very valuable contribution that Taiwanese companies have to develop the most critical and influenced determinants of the social media: the User Generated Contents (UGC), the Behavior Targeting (BT) and the Rich Media (RM) achieve the extensive customers’ desires in order to create the most beneficial and optimal profit margins.
