ABSTRACT
The Behaviour Change Wheel provides a framework for developing interventions that addresses the different influencers and determinants of behaviour and is increasingly being used in public health and infection prevention. Human factors thinking is aligned with some of the ideas of nudge theory. It is potentially a bridge between the concept of neuroscience and the reality of how this can be applied in healthcare to address the challenges of practising safely in a highly complex sociotechnical system. Hypnotherapy and neurolinguistic programming are often greatly misunderstood, their theoretical base the subject of question and seen as separate to the mainstream of healthcare. For example, people confuse the clinical intervention of hypnotherapy with the entertaining endeavours of stage hypnotists. The relevance and application of behavioural theories per se in infection prevention and control is context specific. Some of the alternative approaches described here require further development.
