ABSTRACT
Most people go through their daily lives making purchases in a retail store, getting their oil changed from a local garage or a chain that provides the service, checking into a hotel for the evening, visiting a learning center, getting their suit dry cleaned, etc. Within the retail environment, the type of product to be purchased by the consumer is based on what product or service can be offered. Basically stated, can this product or service be marketed to the public and can a profit be made?
