ABSTRACT
The demise of the traditional publisher model, the democratization of making and an increasingly oversaturated market have left the game sector in a state of flux. To remain relevant, game makers must reevaluate and reimagine the cultural inputs and creative outputs that shape their experiences and the experiences they create.
This chapter suggests that game makers must accelerate the sector’s deindustrialization and disregard premature incorporation, prescriptive processes and commoditization for the masses. Instead, game makers should embrace adaptability and curiosity in order to curate meaningful, playful experiences that surprise and delight audiences.
