ABSTRACT
Stylin Online has become one of the biggest names in pop culture apparel and accessories, with over 200,000 SKUs of t-shirts, hoodies, hats, and everything else to which one can apply a licensed logo. The target audience for Stylin Online is the fans of pop culture. Stylin Online became a brand, and "I am stylin" was a ticket into anywhere in pop culture. Pop culture fans are interested, loyal, and zealous in their support of the actors, heroes, and intellectual property they have connected with. Managed from an ever-expanding warehouse, Stylin Online retails their products at more than 50 annual fan and comic conventions across the United States and abroad. The model for weekly communication had evolved over time to accommodate the wide range of fans in the audience. Each category was represented and fans reacted when they were provided content that appealed to their particular interest.
