ABSTRACT
Social media is changing the way people communicate and connect regardless of whether we choose to embrace it. Practitioners and companies can use this to their advantage to increase their visibility and connect to professional networks. We should be connecting with the world, informing people about human factors and ergonomics (HF/E), inspiring young adults to pursue HF/E careers, and impacting beliefs and actions. We need to keep conversations about HF/E alive both within and outside our community. There are different levels of public engagement benets from the societal level, to the discipline, project, and individual levels.
