Profitability is undeniably the most important business objective. Profitability is the essence of a sustainable business model and, as such, is considered sacrosanct; and rightly so. Growth is directly affected by how company resources such as cash, equipment and personnel are managed. Marketing is about advertising; getting customer input; understanding consumer buying trends; being able to anticipate future needs and developing business partnerships that help an organisation to improve its market share. Feelings of wellbeing are fundamental to the overall health of an individual and they directly affect a multitude of other aspects, such as a person’s life span. Whole life value takes into account whole life costing as well as functionality, social impact, quality, time and regulatory compliance. Multi-attribute whole life valuation is a tool for decision making and is most relevant when considering whole estates, whole facilities, individual buildings or structures.