The so-called ‘narrative turn’ in innovation studies focuses on understanding how the meaning of innovation is socially constructed through the use of narratives. Innovation narratives represented in textual, symbolic or spoken forms play an important role in establishing meanings of innovation and have important implications for innovation practices. This chapter details the main properties of innovation narratives and critically reviews the relevant literature. It positions narratives as consistent and yet temporary as they can be changed over time, promotional and performative as well as strategic and targeted at audiences. Finally, it opens a discussion of some important implications for innovative research.