It is commonly understood that the innovation process involves the coordinated efforts of many organisational members to develop, implement and promote innovative ideas in solving problems and improving work practices (Van de Ven et al., 2008; Bessant and Tidd, 2015). Articulating innovative ideas, sharing them and persuading others to adapt and implement them is essentially a process of storytelling. In this chapter, storytelling is defined as a form of communication associated with sharing experiences and expected entertainment. Stories play important roles in the context of organisational life (Boje, 1991, 2001, 2008; Gabriel, 1995, 2000, 2004). They clarify our understanding of how innovation works in practice from the perspectives of those involved in the process (Bartel and Garud, 2009; Garud, 2013).