Privacy is important in the physical security of home, plus in the online home screen, to protect us and our identities. The home has traditionally been a site of collective activity – eating together at the kitchen table, watching television programmes in front of the family TV set. The intersection between the online world and the real world, at home, is complicated. In spinning our domestic performance at home, the drudgery and depletion is hidden behind the screen – amplifying the isolation and loneliness. The move to online worlds doesn't just affect individual performances of home. In the realm of increasing efficiencies in public sector services, there are fewer opportunities for human interaction in the processes involved in advising on, letting and management of social housing. The channel shift in housing, and other public services can further isolate people who need human-faced support to prevent them feeling more and more alone.