ABSTRACT
Creating videos of some of the interesting things you do every day can be a very effective component of a clinic marketing plan. Consumers relate well to content that is visually appealing, is well thought out, is eye catching, and has a personal touch. Video marketing is trending, and it is definitely something to get on board with. Patients want to feel like they know you before they ever come to your clinic. Snapchat offers less filtered, more immediate glimpses into daily life as well as scripted events. And just as with real life, the videos are short lived, lasting from 10 seconds to 24 hours, which encourages people to participate in real time. These new social media platforms are changing the landscape of behind-the-scenes access, offering unfiltered views of everything from megawatt award shows to a glimpse of what goes on in your office. It is a brave new world.
