ABSTRACT
With sexier social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But it can be an extremely powerful tool if you take the time to uncover all of the platform's hidden features. It is primarily focused on business-to-business relationships and enables users to connect and share content with other professionals, including colleagues, potential employers, business partners, and new employees. One of the best ways to be active on LinkedIn is to join groups that are relevant to who you are and what you do, such as aesthetic medicine and personal and professional interests, and to comment on discussions. LinkedIn may not be as trendy as Twitter, or as popular as Facebook, but it is the most important social network out there for businesses. With over 100 million users and growing, if you are using social media for your business or professional growth, you cannot afford to ignore LinkedIn.
